About FITLY
FITLY began as a simple question: How can we carry just what we need without compromising the freedom of running? That question sparked years of development, design, and testing — and eventually led to the creation of some of the most comfortable, innovative running packs on the planet.
Born From the Run
FITLY started with a question every runner has asked: Where do I put my phone, keys, or gel — without it bouncing, rubbing, or ruining the run? What followed was a multi-year journey involving endurance athletes, engineers, designers, and thousands of miles of field testing. The result? A line of running accessories designed not just to carry essentials, but to completely disappear into your movement.
Our Founders
FITLY is the vision of Jean-Marc, a lifelong endurance athlete who set out to build gear that could finally keep up. With Nicolas bringing engineering brilliance and Olag crafting the brand’s visual identity, the trio — supported by an international community of testers and athletes — created a product that speaks to runners of all levels. From prototypes in the lab to trails across the Alps, FITLY was born in motion.
Designed to Disappear
Every FITLY pack is built with one goal: make you forget you’re wearing it. Using our patented Thoracic Belt System, stretch zones, and friction-free fabric, FITLY gear stays in place whether you’re jogging a neighborhood loop or racing through rugged terrain. No bounce. No noise. No bulk. Just you and the road ahead.
Innovation With Intention
We don’t believe in gimmicks — only performance-backed features. From magnetic buckles to odor-resistant recycled fabric, every detail serves a purpose. Our hydration systems shrink as you drink. Our packs move with your body. Our fit system adapts to you — not the other way around.
Built for Real Runners
FITLY is trusted by elite athletes like triathlon champion Chloe McLennan, casual runners, weekend warriors, and trail explorers alike. Our gear is available in multiple sizes to suit all body types and every run style. Whether you’re sprinting, climbing, training, or cruising — FITLY goes where you go, without getting in the way.
